241 How to Use Authority Marketing to Make Competition Irrelevant.

241 How to Use Authority Marketing to Make Competition Irrelevant.

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Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books. 

Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.

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